The Value of Content Marketing

The Value of Content Marketing
CP / November 8, 2017

For success in any business, marketing is of paramount importance. Unlike traditional marketing that relies on television, radio and print media, content marketing is more targeted and tailor-made to attract the right client. This has proved to be substantially rewarding for small to mammoth sized businesses.

What is Content Marketing?

Traditional marketing methods tend to broadcast information on products and services. Content marketing on the other hand is a powerful, continuous strategy that pushes for publishing of content about products and services. This could be on updated company website and blogs, social media platforms, email marketing, articles, white papers and many more.

What value does Content Marketing bring to a Business

1. Enhanced Customer – Business Interactions

Social media platforms have become part and parcel of running a successful marketing campaign. They have enabled businesses to directly interact with their target audience. Moreover, meaningful feedback is given by clients. Large and small businesses alike have an equal chance to develop lasting business relationships from better quality leads based on conversations held.

2. Improved Domain Authority Rating

As you generate more useful content for your products, you increase chances of inbound links from other websites. The caveat here however is that you must have high quality content. This goes a long way in establishing the business as an authority in your line of business. The value here is that your company website is ranked higher in searches. In turn there is a better presence which increases chances of converting visitors to your page.  Here is how to create high quality content.

3. Brand perception

This keeps In line with domain authority. As other websites or social media feeds link back to your page, the better regarded your brand becomes. Based on how helpful or revealing your content is clients develop an impression of trustworthiness as well as being an industry leader. Additionally, this improves brand loyalty.

4. Better value for you Advertising Budget

Content marketing costs are a fraction of what is required for traditional marketing. Usually, it will only cost you time required to generate content. Traditional marketing requires deep pockets to sustain a lengthy campaign. As soon as funds run out, the adverts are removed. Content marketing has a better life-span. Once content is posted, it can remain relevant and accessible for months or years.

5. Increased Product Content

In time, as your content grows, more people searching for solutions you offer land on your page. If a business continually provides relevant information and addresses customer concerns, it is more likely to develop a better following. Visitors to your webpage also stick around longer. This gives them a better chance to familiarize themselves with your products. As such, there are better chances for conversion. Content from blogs has proved to be especially useful in this regard.

All in all, content marketing is quite a practical form of marketing. It provides value for both the business and customer. There are fewer chances of unintended audience finding their way to your page. By putting the customer at the center of your campaign, a business drastically increases its conversion rate as it will most likely be interacting with its target audience.