4 Content Marketing Mistakes You Could be Making

4 Content Marketing Mistakes You Could be Making
CP / November 16, 2017

Currently, Content Marketing is the most effective marketing strategy. Unfortunately, it may fail to be effective because of some marketing mistakes that you could be making. To help you identify them, below are some of the detrimental content marketing mistakes that you could be making.

1. You are too Focused on the SEO

SEO is very important in content marketing. In fact, being on top of SEO is the number one traffic driver to your site. However, the problem arises when your major goal of creating a marketing content lies heavily on achieving high search rankings only. This happens when your content is focused on target keywords instead of focusing on what will be helpful to the users. Content marketing should be viewed as a way of actively engaging with your target audience in order to nurture your brand, educate your audience and to trigger more conversations around and about your brand which will eventually lead to more sales.

2. Empty, Weak or Thin Content

Another mistake that a lot of content marketers do is creating weak or empty content i.e. a marketing content that contains very little information or it’s too lengthy and irrelevant about the subject. There is no specific length that a content should have in order for it to be useful. Content can be short but still very useful in delivering information or message to the targeted audience. If you are creating content that aims to answer a question, then the content that you create should answer the question in a simple and straightforward manner. If the content’s topic is a bit complicated, then it should be simple and more detailed. Just make sure it will be informational and relevant to the user.

3. Bad Embedding

To make a marketing content more engaging, it needs to be embedded with resources and visual aids such as photos, tweets, videos, slideshows etc. Although it is very easy to embed all these resources and visual aids into your content, people still make mistakes. For example the embedded video can only play in YouTube, the media doesn’t buffer properly or the tweets are embedded as plain texts and not as full tweets. Although all these look like simple mistakes, they become irrelevant in the content that they are attached to.

4. Clickbait Headlines

It is understandable if you want more people to view your content because more views means more sales. However, a lot of marketers create let-down clickbait headlines in order to attract more people without being genuine about the content’s message. These are deceptive tactics that trick users into clicking/ viewing your content but it will not retain them or make them come back in the future. Create an exciting and relevant headline that relates with what you are marketing.

The Value of Content Marketing

The Value of Content Marketing
CP / November 8, 2017

For success in any business, marketing is of paramount importance. Unlike traditional marketing that relies on television, radio and print media, content marketing is more targeted and tailor-made to attract the right client. This has proved to be substantially rewarding for small to mammoth sized businesses.

What is Content Marketing?

Traditional marketing methods tend to broadcast information on products and services. Content marketing on the other hand is a powerful, continuous strategy that pushes for publishing of content about products and services. This could be on updated company website and blogs, social media platforms, email marketing, articles, white papers and many more.

What value does Content Marketing bring to a Business

1. Enhanced Customer – Business Interactions

Social media platforms have become part and parcel of running a successful marketing campaign. They have enabled businesses to directly interact with their target audience. Moreover, meaningful feedback is given by clients. Large and small businesses alike have an equal chance to develop lasting business relationships from better quality leads based on conversations held.

2. Improved Domain Authority Rating

As you generate more useful content for your products, you increase chances of inbound links from other websites. The caveat here however is that you must have high quality content. This goes a long way in establishing the business as an authority in your line of business. The value here is that your company website is ranked higher in searches. In turn there is a better presence which increases chances of converting visitors to your page.  Here is how to create high quality content.

3. Brand perception

This keeps In line with domain authority. As other websites or social media feeds link back to your page, the better regarded your brand becomes. Based on how helpful or revealing your content is clients develop an impression of trustworthiness as well as being an industry leader. Additionally, this improves brand loyalty.

4. Better value for you Advertising Budget

Content marketing costs are a fraction of what is required for traditional marketing. Usually, it will only cost you time required to generate content. Traditional marketing requires deep pockets to sustain a lengthy campaign. As soon as funds run out, the adverts are removed. Content marketing has a better life-span. Once content is posted, it can remain relevant and accessible for months or years.

5. Increased Product Content

In time, as your content grows, more people searching for solutions you offer land on your page. If a business continually provides relevant information and addresses customer concerns, it is more likely to develop a better following. Visitors to your webpage also stick around longer. This gives them a better chance to familiarize themselves with your products. As such, there are better chances for conversion. Content from blogs has proved to be especially useful in this regard.

All in all, content marketing is quite a practical form of marketing. It provides value for both the business and customer. There are fewer chances of unintended audience finding their way to your page. By putting the customer at the center of your campaign, a business drastically increases its conversion rate as it will most likely be interacting with its target audience.